# PINATA

> PINATA is a B2B SaaS operating system for brand execution that connects brands, distributors, agencies, and field teams on one platform.

## About

PINATA OS manages the full lifecycle of brand execution across six phases: Prioritize, Implement, Network, Assign, Track, and Analyze. The platform provides real-time visibility from budget allocation to field execution to verified proof of performance. PINATA serves 100,000+ users across 6,000+ organizations in beverage alcohol, CPG, cannabis, and retail verticals.

## Key Pages

- [Homepage](https://www.gopinata.com/): PINATA OS for Brand Execution
- [Solutions Overview](https://www.gopinata.com/solutions): Find your starting point by role, use case, or industry
- [For Brands](https://www.gopinata.com/solutions/brands): Trade spend visibility and field execution for suppliers and brand owners
- [For Distributors](https://www.gopinata.com/solutions/distributors): One app for every supplier program your field reps run
- [For Agencies](https://www.gopinata.com/solutions/agencies): Run your entire agency on one OS — staffing, scheduling, payroll, and client reporting
- [For Enterprise](https://www.gopinata.com/solutions/enterprise): Enterprise-grade field operations with SSO, deep integrations, and configurable architecture
- [For Retailers](https://www.gopinata.com/retail): Store operations, vendor management, and SOP compliance for multi-unit operators
- [For Operations & Finance](https://www.gopinata.com/operations-finance): Automated invoicing, payments, reconciliation, and data integration
- [Platform](https://www.gopinata.com/platform): Under the hood — one data layer, every module connected
- [Beverage Alcohol](https://www.gopinata.com/solutions/beverage-alcohol): Built for three-tier distribution — depletion tracking, compliance, on/off-premise
- [CPG](https://www.gopinata.com/solutions/cpg): Retail execution, merchandising verification, and shelf compliance
- [Cannabis](https://www.gopinata.com/solutions/cannabis): Dispensary vendor days, budtender education, and compliance-first field ops
- [Consumer Sampling](https://www.gopinata.com/solutions/consumer-sampling): Demo events, BA staffing, photo-verified execution, and automated payments
- [National Accounts](https://www.gopinata.com/solutions/national-accounts): Mandate-to-location compliance monitoring at chain and distributor level
- [Field Marketing](https://www.gopinata.com/solutions/field-marketing): Plan, staff, and execute activations with photo-verified proof
- [Trade Marketing](https://www.gopinata.com/solutions/trade-marketing): Connect account visits and training to depletion outcomes
- [Field Team Ops](https://www.gopinata.com/solutions/field-team-ops): Store visits, shelf audits, display builds, and daily task execution
- [Customers](https://www.gopinata.com/customers): Case studies and logos from 6,000+ organizations
- [Pricing](https://www.gopinata.com/pricing): Plans starting at $490/mo — Starter, Professional, Enterprise
- [Compare](https://www.gopinata.com/compare): PINATA vs Repsly, Overproof, MainEvent, and more
- [About](https://www.gopinata.com/about): A 16-person team powering 6,000+ organizations
- [Blog](https://www.gopinata.com/blog): Trends, strategies, and product updates from the PINATA team
- [Get Started](https://www.gopinata.com/get-started): Book a demo or create your account