A gig is a single activation or event executed a single person
A gig has many attributes:
Start and end time
Information about the activation
Products that are being demo’d/sampled
Training material about the brand and products
Materials needed to execute the gig (i.e. demo kit)
Be sure to know: For large events that require multiple people, you’ll book several simultaneous gigs. A street team of four people, for example, would require four discreet gigs.
A gig is executed by a GoGetter
A GoGetter is PINATA’s own term for the person who brings your brand to life in the field.
Using PINATA’s powerful mobile interface, your GoGetter checks in (geo-tagged on location), executes his gig, and completes a field report. The data your GoGetters collect—from quantitative stats, qualitative feedback, photos, and merchandising status—is aggregated on your real-time dashboards.