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Jet fuel for brands

Harness time-saving software, curated local partners, & powerful data to maximize your field-marketing ROI. PIÑATA elevates performance with real-time analytics & efficient collaboration across teams.

Why PIÑATA?

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DATA

Get real-time data across local, regional, and national field-marketing programs.

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TRANSPARENCY

Get matched with curated, local staffing agencies and talent to represent your brand.

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COLLABORATION

Streamline program planning and scheduling across teams and agency partners. 

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Ready to take a swing?

How does PIÑATA work for brands?

 
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STEP 1

Plan: Programs & Partnerships

PINATA’s easy-to-use interface across mobile and web allows for successful execution by Brand Ambassadors in the field, as well as key data insights through real-time reporting dashboards.

  • Build your program online with the help of your PINATA Account Manager, complete with markets and key metrics
  • PINATA matches you with top in-market agency partners who recruit GoGetters that fit your desired profile
  • Estimate budgets and determine logistics, expenses, brand training, and more

NEXT UP: PUBLISH >

 
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STEP 2

Publish: Scheduling, Recruitment & Logistics

PINATA empowers you to and your partner to plan your schedule, book events, and easily track what's happening in the field

  • Schedule events in a snap from your laptop or mobile device, or save them as a draft for later
  • Customize details, such as specific products to be sampled and special instructions
  • View your schedule and see who is confirmed on your events

NEXT UP: PERFORM >

 
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STEP 3

Perform: Talent Management & Field Data

The PINATA platform offers numerous functionalities for Customers and Gogetters to drive consistent, high-quality execution in the field.

All GoGetters must complete a report in the field with questions such as:

  • Product Placement / Pricing
  • Number of Interactions
  • Number Sold vs. Sampled
  • Setup Location Details
  • Product / Display Photos
  • Consumer Photos
  • Gig Details
  • Relevant Customer Feedback
  • Expense Receipts

NEXT UP: POWER >

 
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STEP 4

Power: Unified Reporting Dashboards

PINATA puts the power in your hands by providing real-time dashboards and reporting tools for insights/analytics into program execution. 

View consistent, reliable and succinct tracking across all programs, locations (in real time), and programs including:

  • Increased visibility into national, regional, and local activations
  • Filterable by date/product
  • Quantitative results such as samples/sold, interactions, pricing
  • Qualitative feedback including on-location photos as well as customer feedback
 
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Brands rely on PIÑATA to power field marketing

 
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Our Standards

The PIÑATA community works to ensure that all members of our marketplace are respected and cared for, and that the highest quality work is constantly delivered. 

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Want to learn more?

Already have an account?